NCAA Should Be Paying The College Athletes - Free Essay Example

Sample details Pages: 2 Words: 540 Downloads: 1 Date added: 2019/05/30 Category Career Essay Level High school Topics: Should College Athletes Be Paid Essay Did you like this example? The NCAA is really Fd up said Ben simmons per espns Myron Medcalf. For a couple years now people have been debating whether or not the National Collegiate Athletic Association (NCAA) should be paying there college athletes. While seemingly operating in a purely professional atmosphere, the NCAA continues to endorse an amateurism concept in college athletics says John Acquaviva and Dennis A. Johnson of the sports journal. We need to pay our college athletes because it gives them what they deserve and supports them and their families. As of 2017 the average Division I player is worth $170,098 per year with the 351 Division I basketball programs taking in more than 4.5 million in revenue on average each year, states the huffington post. That means the Division I basketball players are worth 26% of their teams total income per year. According to forbes The NCAA currently produces nearly $11 Billion in annual revenue from college sports more than the estimated total league revenues of both the NBA and the NHL. So if college sports are worth more than professional sports why are there athletes not making a single dollar while the average athlete in the NBA makes $6.4 million and the average NHL athlete makes $2.4 million. Don’t waste time! Our writers will create an original "NCAA Should Be Paying The College Athletes" essay for you Create order According to the National College Players Association 86%, 86% of all division one college athletes live below the poverty line. So while these schools are making millions these athletes are starving and struggling for money.The Washington journal called the athletes lifestyle worse than indentured servitude. Just ask former Uconn menrs basketball player Shabazz Napier who as quoted by the huffington post said We do have hungry nights that we dont have enough money to get food in. Sometimes money is needed.I feel like a student athlete. Sometimes, therers hungry nights where Im not able to eat, but I still gotta play up to my capabilities. So if the NCAA expects these kids to go out and play to their full capability why not give them the money to feed themselves and keep them healthy. And if your not going to do it for the players at least do it to help their families who struggle everyday to live a decent life. This struggle forces athletes to leave early to go to the prors to help themselves and their families. People who oppose my argument may argue that the athletes are getting paid by scholarship to go to college but this is not true. According to the sports journal Today, the full ride scholarship can only include tuition, fees, room, board, and books. However, even with a full scholarship, an athlete will have to pay somewhere between $8,000 and $12,000 out of pocket to bridge the cost-of-living gap. Therefore, the full athletic scholarship does not provide a free education. Now let me tell you a story about stanford football player Bryce Love, who is trying to graduate in December. Bryce skipped media day because he had a class thatrs right a class. He skyped in but still received criticism from many people including the NCAA. Cbsrs Dennis dodd said Im stunned, though, that his decision to skip media day so he can go to class is called a bad precedent. So as the economists Damon Jones put it You demand professionalism, pay professional salaries.

William Shakespeare s Romeo And Juliet - 1225 Words

Love is everywhere. It burns in the hearts of adolescents, softens the souls of sadistic men, and murmurs between old, happy couples. However, when asked, every individual has their own idea of what love is. The play Romeo and Juliet by William Shakespeare explores the many different perspectives of love through a multitude of characters, each unique in their own way. The comedic tragedy tells the story of two young lovers, Romeo Montague and Juliet Capulet, who come from feuding families in the city of Verona. After a secret marriage between the two, misfortunes start raining down. In the end, due to a series of unfortunate events, the star-crossed lovers take their own lives in an effort to be together in death. A person’s view of love varies with one’s experience, personality, and gender, and causes one to treat love in unique ways. One’s personal experience affects one’s perspective of love, and over time, will cause one to develop their own definition of true love. Romeo, initially, is infatuated with Rosaline, a girl who does not love him back. The one-sided love hurts him so much that he grieves in â€Å"a smoke made with the fume of sighs...† and (1.1.197, Shakespeare). â€Å"...a sea nourished with loving tears† (1.1.199). Romeo’s experience with Rosaline makes him believe that pain comes with love, making it a bittersweet sensation. Because he has no prior occurrences with love, that is his interpretation of it at that time. However, that very night, he attends aShow MoreRelatedWilliam Shakespeare s Romeo And Juliet1287 Words   |  6 PagesLizzy Baginski English Composition 2 Mr. Spera March 10, 2015 Romeo and Juliet Research Paper The movie Romeo and Juliet is a modern classic film that took place in 1996. Overall this is a timeless story that everyone should go and watch. This movie has an intriguing plot line that tells the story of two feuding families, The Montagues and The Capulets, and how the children of these two different families fall in love. The two children overcome various obstacles such as hiding their chemistry fromRead MoreWilliam Shakespeare s Romeo And Juliet 966 Words   |  4 Pages Beauty Over Gold â€Å"Beauty provoketh thieves sooner than gold.--William Shakespeare, 1623. In his book As You Like It, William Shakespeare pointed out the supremacy of love rather than the want of gold and wealth. Truly, beauty is more important to thieves than wealth. Many of the thieves in this world would rather have an elegant woman than to obtain precious rubies. After all, what good is a prosperous man if he doesn’t have a charming woman? Two famous men grab my attention who didn’t fear forRead MoreWilliam Shakespeare s Romeo And Juliet Essay1024 Words   |  5 PagesRomeo and Juliet is a tragedy written by William Shakespeare early in his career about two young star-crossed lovers whose deaths ultimately reconcile their feuding families. It was among Shakespeare s most popular plays during his lifetime and, along with Hamlet, is one of his most frequently performed plays. Today, the title characters are regarded as archetypal young lovers. Romeo and Juliet belongs to a tradition of tragic romances stretching back to antiquity. The plot is based on an ItalianRead MoreWilliam Shakespeare s Romeo And Juliet1124 Words   |  5 PagesThe play Romeo and Juliet is a tragedy written by William Shakespeare early in his career about two young star-crossed lovers whose deaths ultimately reconcile their feuding families. It was among Shakespeare s most popular plays during his lifetime and, along with Hamlet, is one of his most frequently performed plays. Today, the title characters are regarded as archetypal young lovers. Romeo and Juliet belongs to a tradition of tragic romances stretching back to antiquity. Its plot is based onRead MoreWilliam Shakespeare s Romeo And Juliet861 Words   |  4 Pagesgreatly shown in the play Romeo and Juliet by William Shakespeare. It was love at first sight with Romeo Montague and Juliet Capulet. Meeting at a party and falling in love to get married without even spending quality time with each other. Romeo and Juliet couldn t tell there parents because the Capulets and Montagues are long term rivals. Both Romeo and Juliet had to find different ways and excuses to make this marriage work. A big problem was developed. Romeo kills Juliet s cousin and is banishedRead MoreWilliam Shakespeare s Romeo And Juliet1770 Words   |  8 Pagesof Romeo and Juliet. The story of two destined lovers who were killed by their own doing. But what if they weren t two destined lovers who got unlucky, but doomed partners that were never going to have a good-life to begin with.William Sha kespeare gives us a view of early signs of gang conflict in the early age of Verona, Italy. He gives us a perspective of the norms and customs of Italy during the Setting of William Shakespeare s most famous story. Romeo and Juliet, by William Shakespeare, givesRead MoreWilliam Shakespeare s Romeo And Juliet1616 Words   |  7 Pageslove can also cause some of life s most controversial battles. These battles could stem from lack of patience, disagreement of moral values, and in some cases, an absence of attraction overall. In Romeo and Juliet by William Shakespeare, the issues that drive Romeo Montague and Juliet Capulet s to each of their dreadful misfortunes are inevitable. When it comes to many of Shakespeare s plays, Aristotle s theory is used to describe them as tragedies. Romeo and Juliet is known by many as a tragedyRead MoreWilliam Shakespeare s Romeo And Juliet1264 Words   |  6 Pagestheater-going public the most important dramatist in English literature, Shakespeare oc cupies a well-known position in the world of talented authors. His canon contains thirty-seven plays, written in the late sixteenth and early seventeenth centuries. Additionally, throughout the years, they continue to sustain critical attention, with the majority of his works circling tragedies, one being Romeo and Juliet. William Shakespeare s Romeo and Juliet speaks to the timeless appeal of star-crossed lovers. Their loveRead MoreWilliam Shakespeare s Romeo And Juliet924 Words   |  4 PagesWilliam Shakespeare’s Romeo and Juliet is a tragedy that follows the so-called love of two teenagers. The two fall in love at a masked ball and have a secret marriage. Throughout the play, their actions show how ridiculous love is, and how it is a danger to anyone who become twisted in its choking grasp. However, in the death of the youth and survival of the elders, an alternative explanation for the tragic events may be found. Although Shakespeare seems to be mocking love throughout the play, itRead MoreWilliam Shakespeare s Romeo And Juliet967 Words   |  4 Pagesof ‘Romeo and Juliet’ written by William Shakespeare. Shakespearean time was between the middle Ages and the Industrial Revolution and it was branded by religious changes. William Shakespeare is widely known as the greatest dramatist of all time. Born April 1564, Shakespeare’s play ‘Romeo and Juliet’ is no doubt one of his most famous pieces. ‘Romeo and Juliet’ was first published in 1597 and its tragic story of banned love still captures the creativity of its audience today. ‘Romeo and Juliet’, although

Saudi Arabia Ready for Take-Off Essay Sample free essay sample

Are there any concealed premise of monetary value rigidnesss in Saudi Arabia that might populate market force indexs from uncovering the true economic wellness of the state. there by either preventing authorities policy actions from rectifying the jobs or otherwise doing them uneffective and counterproductive? How hard is it to put and repatriate net incomes and how would you cover with the demand for educated directors and executives that can run efficaciously in Saudi Arabia? Autonomic nervous system:The instance negotiations about vision of SAGIA which says â€Å"†¦ to pull sufficient investing to accomplish sustainable rapid economic growing. while capitalising on the Kingdome’s competitory strength as planetary capital of energy and as a major hub between E and westâ€Å" . This vision depicts the fact that high importance is given to oil grosss. In a study of planetary fight. high ranking of KSA is attributed by its macroeconomic stableness. However it does non demo major jobs identified for making concern in KSA. We will write a custom essay sample on Saudi Arabia: Ready for Take-Off? Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Thehidden premises of monetary value rigidnesss in Saudi Arabia. inhabitingmarket force indexs from uncovering the true economic wellness of the state. shows the extent offoreign exchange exposure. Sustained existent exchange rate misalignment can do terrible macroeconomic disequilibrium which is one of the menaces for KSA. ?Real exchange rate stableness is important to developing states since it affects capital influxs. foreign direct investing. and trade harmonizing to comparative advantage. KSA preferred to keep a predictable riyal exchange rate. To accomplish this end. the pecuniary authorization adopted a policy of a fixed exchange rate government. It is good known that fixed exchange rates where foreign exchange militias play a major function in money supply fluctuations are contributing to the transmittal of foreign perturbations into the domestic economic system. A little unfastened economic system like that of Saudi Arabia ( where there is one dominant export sector ) can be capable to severe exogenic dazes. It is of import to measure the extent these oil monetary value dazes transmit to the existent exchange rate. ?Another possible beginning of fluctuation in the existent exchange rate in Saudi Arabia is oil production. Decisions sing oil production have of import effects for oil grosss. authorities disbursement. and foreign exchange militias. These. in bend. impact the exchange rate through the supply of foreign exchange every bit good as the demand for foreign exchange. Given the importance of oil grosss and authorities outgos as driving force in Saudi Arabian it is expected that pecuniary enlargement would at most play secondary function in bring oning outgos. In Saudi Arabia context a. Real income is dependent upon the ability to import goods and services instead than the ability to bring forth goods and services ( other than oil ) ; B. Government disbursement. even with a budget excess. can still connote stimulativefiscal policy because most authorities grosss comes from abroad ; and c. Stimulative financial policy leads straight to an addition in the money supply because of the implicit in construction of the country’s fiscal markets i. e. . their general underdevelopment. Troubles in investing and repatriating net incomes are caused by following factors: a ) Inefficient Government bureaucratismB ) Inadequately educated work forcedegree Celsiuss ) Restrictive labour ordinancesvitamin D ) Inadequate supply of substructurevitamin E ) Lack of entree to fundingdegree Fahrenheit ) Oil policy influences financial and pecuniary policy. Since oil production dazes are a major beginning of existent exchange rate variableness. it is of import to develop a stable oil policy to stabilise the existent exchange rate. The demand is to diversify domestic production and export base to cut down the exposure of the economic system to oil sector. In order to cover with the demand for educated directors and executives that can run efficaciously in Saudi Arabia. I would prefer to implement following stairss: ?Education system reforms up to senior secondary degree to pull more investing in instruction sector ?Set up more figure of Industrial preparation establishments to contract the spread of skilled labour force. ?Incentivizing the professional instruction sector by talent pooling and supplying diversified occupation chances in assorted industrial sectors at place state degree. ?Removal of protectionist attack for local employment of skilled and unskilled labour forces. Upper bound should non be more than 50 % . two ) What is the current domestic and international economic state of affairs in the state comparative to outdo public presentation steps for that state? SWOT AnalysisStrengths1. Macroeconomic stableness2. Creation of SAGIA. centralization in one authorities ministry and Investors’ information clearinghouse 3. Global capital energy4. SAGIA’s one halt stores ( OSS )5. Cisco’s NETVERSITY plan with public instruction organisations to supply progress concern and proficient preparation and 100 % soaking up to inscribe tekkis. 6. No serious impact of universe economic and fiscal crisis 7. Slower economic growing. A softening of trade good monetary values. exchange rate tendencies. these all assisting in kerb rising prices. Lower involvement rate discourages the Bankss from keeping and lodging hard currency with SAMA 8. Countries to which Saudi exports had surplus USDWeaknesses 1. Edification of company operations and scheme 2. Quality of national concern environment3. Inflation connected to lifting energy monetary values4. Internal entrepreneurship lacks substructure in topographic point to back up its growing 5. Supply of skilled workers and directors was little as per the high local demand. Skill deficit in countries of leading. strategic thought and communications 6. Perusing concern related classs is less than 5 % Opportunities1. 14 people out of 100 are holding computing machines. Low figure of computing machines in usage per capita 2. Favorable revenue enhancement rates and revenue enhancement ordinance for FDI3. Low degree load of Govt. ordinances4. Still low incursion rates across fixed line and Mobile services 5. Consortium of telecom participants in KSA with local involvements6. SAP larger presence to do endeavor package to pull off concern operations and client dealingss and other telecom concern activities sharply with more local engaging 7. KSA’s understanding with CISCO to construct ICT substructure in 3 of the planned economic activities 8. SAMA’s involvement rate cut ( 5th since October 2008 ) to excite commercial bank imparting 9. Increased Govt. disbursement in big enlargement of petroleum oil end product and refinement capacity to counter the effects of falling oil monetary values. a freezing in local bank loaning. and a worsening stock market 10. Govt. Investings in rail substructure. health care and instruction sector will convey multiplier effects 11. Govt. increased disbursement on instruction sector. adding 10 new universities. numbering to 22 Menaces1. Government ordinances for FDI in some of the neglected sectors 2. Inefficient authorities bureaucratism3. Inadequately educated work force4. Restrictive labour ordinances5. Inadequate supply of substructure6. Lack of entree to funding7. Govt. protectionism for local employments. Saudization ( up to 70 % local hiring ) gives the corporations to increased investings in developing the Saudis they hired 8. Real GDP has been on mark but rising prices has non. 9. Excessively much dependance on energy monetary values. diminution in its monetary values from lessening I demand generates dazes for economic system 10. Govt. Undertaking delays in completion due to lag. Manufacturing sector’s crisp diminution in net income due to lag in 2008 11. Turning budget shortages map of recovery in oil monetary values. Recovery is expected to come in image in late 2010 12. Excessively much exposure to oil gross is holding devaluation in SAMA’s foreign assets 13. Pegging of Riyal to US dollar requires KSA pecuniary policy in line with U. S. pecuniary policy 14. Current history excess diminution due to take down oil monetary values resulted in lower involvement net incomes on investings in US. In instance of current history shortage. ensuing drawdown in international militias to back up the riyal nog to U. S. dollar to current degree will be in danger. Subsequent larger financial shortage than planned will ache Govt. ability to excite economic system 15. Net exchange rate exposure vis-a-vis Europe. Export –import scenarios drastically keep on acquiring changed with Euro or U. S. dollar appreciation-depreciation to each other 16. Attempts to set up a individual currency for GULF Cooperation Council of states. though it is deferred for longer period in future three ) Is Saudi Arabia presently following appropriate economic policies from a domestic every bit good as an international position? Provide back uping justification for your reply. Saudi Arabia is on right path of economic reforms in order to pull FDI from international position and on domestic degree it is making rather good to diversify domestic production and export base to cut down the exposure of the economic system to oil sector. There are few exclusions every bit good. Following facets are discussed below to back up this base: 1. Creation of SAGIA. centralization in one authorities ministry and Investors’ information clearinghouse. SAGIA accent on energy. transit and ICT. 2. Creation of SAGIA’s one halt stores ( OSS ) . centralized broad scope of critical services for investing friendly inaugural 3. Reforms in instruction sector enabled foreign participants to contract skill spread. One of the enterprise is Cisco’s NETVERSITY plan with public instruction organisations to supply progress concern and proficient preparation and 100 % soaking up to inscribe tekkis. 4. SAP larger presence to t do endeavor package to pull off concern operations and client dealingss and other telecom concern activities sharply with more local engaging 5. Slower economic growing. A softening of trade good monetary values. exchange rate tendencies. these all assisting in kerb rising prices. Lower involvement rate discourages the Bankss from keeping and lodging hard currency with SAMA. 6. Favorable revenue enhan cement rates and revenue enhancement ordinance for FDI 7. Low degree load of Govt. ordinances on foreign participants to increase FDI 8. SAMA’s involvement rate cut ( 5th since October 2008 ) to excite commercial bank imparting 9. Increased Govt. disbursement in big enlargement of petroleum oil end product and refinement capacity to counter the effects of falling oil monetary values. a freezing in local bank loaning. and a worsening stock market. 10. Govt. Investings in rail substructure. health care and instruction sector will convey multiplier effects. 11. Govt. increased disbursement on instruction sector. adding 10 new universities. numbering to 22. Exceptions: ?Govt. protectionism for local employments. Saudization ( up to 70 % local hiring ) gives the corporations to increased investings in developing the Saudis they hired. ?Pegging of Riyal to US dollar requires KSA pecuniary policy in line with U. S. pecuniary policy. Floating existent exchange rate would be good option to minimise the transmittal of foreign perturbations into the domestic economic system. ?Efforts to set up a individual currency for GULF Cooperation Council of states would diminish foreign players’ assurance in footings of direct investings in KSA. ?Growing budget shortages is a map of recovery in oil monetary values. Since oil production dazes are a major beginning of existent exchange rate variableness. it is of import to develop a stable oil policy to stabilise the existent exchange rate. four ) Should WCC continue to put in production and distribution installations? Explain and warrant your recommendation. As per the facts given. I would urge that it would be good move for WCC to put on the line constructing a fabrication works and distribution centre in Saudi Arabia. and strengthen the company’s competitory place abroad. Above recommendation is based on following facets discussed below: ?14 people out of 100 are holding computing machines. Low figure of computing machines in usage per capita is immense chance to put in emerging market like KSA. ?The size of the Saudi Arabian ICT market provides first-class operational graduated table. Because Saudi society is immature ( 61 % ) and turning quickly. its consumer market is weighted to a great extent towards technologically literate early adoptive parents. ?No serious impact of recent universe economic and fiscal crisis on KSA strengthens its macroeconomic stableness ?Favourable revenue enhancement rates and revenue enhancement ordinance for FDI and low degree load of Govt. ordinances ?Improved technological environment in KSA with presence of CISCO and SAP will better accomplishment spread and concern procedure integrating severally. ?Govt. Investings in rail substructure. health care and instruction sector will convey multiplier effects. ?Govt. increased disbursement on instruction sector. adding 10 new universities. numbering to 22 in order to contract skill spread and bettering human capital. Increasing supply of qualified package applied scientists coming available due to public and private preparation enterprises. ?KSA’s alone entree to energy makes it an attractive location for a scope of activities across the ICT value concatenation. For illustration. ICT-enabled services suppliers ( such as informations centres ) will be able to leverage Saudi Arabia’s alone entree to low-priced power and state-of-the-art communications substructure to expeditiously serve planetary clients. Equipment and constituent production are besides extremely energy-intensive and necessitate important usage of crude oil derived functions such as chemicals and plastics. Combined with KSA’s attractive apparatus in ducements. these advantages translate into considerable cost nest eggs for hardware fabrication and assembly activities. ?Threats discussed in SWOT analysis are low to chair 1s. which can be rectified by Govt. machinery in clip.

Marketing Plan Australian Corporate Sector

Question: Describe about the Marketing Plan for Australian Corporate Sector . Answer: Overview of the Business Clarinox Technologies Pty Ltd is a Company in Australian corporate sector that was formed in 2001 to offer connectivity technologies for engineers seeking to incorporate the protocols in the devices without generating the algorithms. The firm was a masterpiece of Trish Messiter and Ghokhan Tanyeri who capitalized on the commitments that engineers faced while preparing devices meant to enhance connectivity (Clarinox 2016). The duo focused on developing the connectivity algorithms in the form of software that could be launched into the electronic system of a device and function as an inbuilt protocol. The firm has grown to operate on international platforms with the main office located in Cheltenham, Australia. The business is known for the best products that incorporate the ClarinoxSoftFrame as the primary platform for protocol stack boards necessary for wireless connectivity. The company has produced several brands ranging from simple mobile operating systems to motor wireless vehicl e technologies as well as computer-based installations (Clarinox 2015). Nevertheless, the move to an integrated system with the diversity of application tailored to the needs of users choices and tastes is transforming the corporate technology sector. Product Proposal and Marketing Objectives The need to diversify and unify software for powerful and multidimensional application calls for the creation of unified technology-based brands. Such products are composed of multiple stack frameworks where the user only selects the best option (Oinonen 2014; Steininger et al. 2009). The proposed product is a unified operating system that will be prepared for a major version. The version of the electronic-based software will enable the creation of electronics with multiple launching platforms within the same circuit structure that could be launched as a different operating system based on the preference of the customer. The computer-based software will also carry the algorithms of all the other operating systems by the company in a unified platform such that the users can also choose their preference based on the needs and tasks to be carried out. The product will be called UninoxComp and will be used restrictively for computers. UninoxComp will be considered as a category extension since the company is specialized in such products and the new brand will be an incorporation of several existing products into the single unified software to be executed on the same platform. The product will be associated with several factors related to the market shifts in the technology application across the corporate sector. UninoxComp will be the masterpiece of change since it will offer a diversity of operating systems in a single installation thus eliminating the challenges associated with shifting processes with the existing multiline installations. The product will assist the company to increase the revenue margin by catering for the customers who will desire a unified operating system for a computer application. The application will help the electrical engineers to solve major problems associated with adapting the computer circuits to host several OS as independent platforms for executing users tasks. Therefore, UninoxComp will not only offer a solution for corporate multi-computer application but also assist the organization to have a unified application for their individual computer products. Nevertheless, the product development process will be complicated s ince it will require a higher level of computer programming. The process of creating UninoxComp will involve the merging of antagonistic algorithms that has been the reason why several operating systems exists as independent primary applications. Nevertheless, the unifying process guarantees the formation of the avenues that will not compromise the customer needs as well as the engineers needs for a simplified inbuilt primary application that controls the operation of computers. Situational Analysis Evaluation Macro-environment: PESTLE Analysis The effective performance of the product in the market will depend on nature and trends associated with the external environment (Wiklund, Patzelt, and Shepherd 2007; Arasti, Zandi, and Bahmani 2014; Gupta et al. 2013). Two major macro-environment factors will influence the production of UninoxComp. The product will is set to cater the trends in the market regarding the technological changes. The current need of the customers and corporate entities is a product that can adapt to changing factors in the technology application. The shift to unified communication within the business sector has encouraged the modification of digital platform to cut on cost as well as maximizing efficiency. The development of computers with high speed and large capacity has enabled business corporations to develop effectiveness within the system administration of the firm (Jarke 2008; Vassilakopoulou 2013). However, the need for a unified operating system for computers calls for a sophisticated approach t o the technical needs of companies. The level of technology changes, as well as the shifts in customer needs, demands the company to produce a brand that will incorporate the market elements. The capacity of UninoxComp to accommodate multiple features, applications and platforms will adequately fit within the targeted market regarding the technology-related factors. Furthermore, the other macro-environment factor that will determine the performance of UninoxComp is the economic perspective in the global domain. The recent changes witnessed across the corporate sector are the need to intensify customer relation and improve the profit margin. Such goals need a system that is strategically designed according to the transformations in the respective industries. Therefore, most firms have shifted towards well-developed technology systems that assist in the management process. The computerized evaluations for employee performance, customer relation, and productivity analysis require an advanced system that can integrate diverse applications without increasing the cost of operation and installation. Therefore, UninoxComp comes in as the best option for such needs within the business sector and other industries. It is imperative to note that the political and the legal environment has little implication on the production of the new product since the pre vious products of the company have been approved and used globally and UninoxComp in an integration of some of the computer-based products into a single platform. Evaluation of the Microenvironment: Porters Five Force The performance of the product will depend on the nature of the competing forces such as the position of the customers based on their capacity to afford the product. The bargaining power of the targeted clients will affect the revenue that will be generated from UninoxComp. The customers will also exert pressure on the quality and production team by their constant demand for quality products that adapt to technology changes. The sharing of the market share that is caused by the entry of new firms will affect the profit margin. Currently the company controls 18% of the total market share; however, entry of any business will reduce this coverage, which in turn will affect the profit generated. On the other hand, the production of substitute frameworks with the unified options will change the process of achieving the anticipated income levels (Opresnik and Taisch 2015; Haugen et al. 2008). For example, the introduction of a similar product or another framework that will execute the proc ess as UninoxComp will reduce the degree of customer retention and acquisition. Furthermore, the internal capacity regarding strategic management and market control will assist in positioning the firm and the new UninoxComp in a competitive position. Thus, it is essential for the enterprise to design approaches that will control the intensity of the competitive rivalry in the industry within Australia and beyond. SWOT Analysis Clarinox Technologies Company has experience in the production of technology-based products over the years with a global market, which is a strength that will define the performance of UninoxComp in the targeted market. The company also has substantial market coverage within Australia and globally, which will offer a solid baseline for the establishment of the customer base. The vast capital of operation enables the business to operate on and enjoy the economies of scale. However, Clarinox Company has a high competition from other firms working in the industry on the global scale such as Apple that recently restructured and started to offer their branded software. Nevertheless, there exists an opportunity for greater performance and sound competitive advantage through strategic marketing. Moreover, incorporating customer needs as associated with the UninoxComp option of the unified operating system is will generate high revenue for the company. The firm can also use the existing cust omer database as a marketing platform for UninoxComp to compliment the other selected strategies. It is also decisive to point out that the company is susceptible to poor performance in case another competing firm decides to create a unified operating system that functions in a similar manner. However, keeping the needs of the customers as a primary determinant of the success of the firm will assist in sustaining the anticipated sales. Such objectives can be achieved through constant monitoring and evaluation of the market, which will provide the feedback that will be used to create the update algorithms. Marketing Opportunity The development of UninoxComp is based on the technology trends in the market with a focus on the corporate sector and individuals associated intensive computer users. Therefore, the product is characterized by competition from other operating system providers in the industry. The firm will focus on the corporate sector because the segment has been the baseline for major profit for the company. The marketing department will concentrate on the business using highly developed management systems such as Customer Relation Management, Performance Evaluation, and Output Monitoring systems that require integrated interconnections from diverse locations. However, the firm will also focus on individual users since they have also been part of the market base. The geographical objective of the enterprise will be global dimension since the business has been operating on an international basis. Such a move is essential whenever a company is seeking to control a wider scope of the market, which gu arantees high profits (Contractor, Kumar, and Dhanaraj 2015; Kushida 2011; Qiu and Gupta 2015). Nevertheless, the Australian market will be the baseline for launching the product as well as the sample market for analysis. Furthermore, demographics associated with the targeted market will involve all the organizations within the selected regions and across all the sectors of investment. The selection criteria for interest will determine whether the targeted firm uses a diversity of integrated systems that cannot be supported by a single operating system. The individual clients will be majorly the middle and high-level income earners with an average age between 24 and 45. Moreover, students and learning institutions offering computer and technology courses and units will form part of the targeted market. The population composition for UninoxComp market will be those associated with a great zeal for efficiency and integrated platform for computers. Regular users who embrace new trends in social and business engagements will find the product useful. Furthermore, software developers will also form part of the market since UninoxComp will enable them to debug runtime errors within the same framework and eva luate the performance of their software on diverse platforms. The choice of the targeted market composition has been determined by the need to maximize the market coverage capacity to enhance the profit margin. Product Development and Evaluation UninoxComp is a unified computer-based operating system that is used as the primary software for computers. The product will utilize the features of the companys stack framework to develop algorithms that can accommodate a variety of computer-based software for corporate applications. The product is an extension category since it incorporates several independent products of the firm such as the Wi-Fi interconnection, the Bluetooth integration, as well as electrical protocols. UninoxComp will accommodate a range of user-based programs, which will eliminate the challenges users have been experiencing with some window operating systems that discriminate some installation. The product will be compatible with both the 32-bit and 64-bit operations. UninoxComp will be a unified platform where the user will select the option to launch the activities of the computer system without losing the structural outline. Thus, users will not be inconvenienced with shifting hardware and installations. T herefore, UninoxComp will be an alternative for engineers when designing computer systems as well as for users seeking to use a variety of operating systems during different undertakings. Nevertheless, the production of UninoxComp does not eliminate the existence the other products for computer efficiency and launching within the electronic structure. Moreover, the market testing process associated with the product will be conducted within the Australian market. The choice of is because the country hosts the main headquarters of the company forming the base market. The product will be issued to five selected business firms and a hundred individual computer users, where monitoring and evaluation process through feedback analysis will be executed. However, the testing process will only commence once the product has been registered as the product under development category. Once the testing process has been verified, then the product will be fully registered. The product will be registered with the name UninoxComp as a property of the Clarinox Company. The legal framework associated with the product will include the ownership of the codes, algorithms, and features unique to the process execution. Thus, UninoxComp will be a brand protected with the associated features through a Clarinox-based copyright. Nevertheless, the establishment and documentation of UninoxComp will adhere to the ethical standards, originality, and effectiveness to ensure that the customers value is integrated in the product, which is essential for business integrity (Enderle and Niu 2012). Besides, the testing and launching processes will consider the implication of system failures thus each user selected for market testing will be protected from the risks associated with product failure or malfunctions. It is critical for firms to test new product within a sample market before the universal release into the major market segment. Value Delivery The UninoxComp product will be retailed at a $300 for the corporate version and $90 for the single version. The difference in the capacity of the operation is meant to cater to the needs of the large organization. However, the product will be subject to automatic upgrade whenever necessary without additional costs for the users. The costs associated with the production of the product are the development process of the program instructions and algorithm, which require the programming specialist competencies. Thus, the firm will utilize the existing Azure experts and computer analysts to develop the parent programming process. Since UninoxComp will be the first unified operating system, the competitor pricing is not among the features considered for setting the price of the product. Nevertheless, the Clarinox Company over the years has faced stiff competition from the technology firms producing computer and mobile applications as well as the GPRS service providers. The business is targeting 1 Million corporate unit sales and 5 Million individual sales in the first quarter of the product launch. The projection is based on the 25% of the customer base served by the company across the globe. Such a move will increase the targeted revenue regarding the profit margin by 2% every quarter for the first three years of product introduction if other factors in the market remain at their current level and situation. On the other hand, the product and the market targeted of the firm will involve the consideration of the cost plus as well as the value-based to determine the price. The initial price is based on the cost of production; however, the other considerations based on the market and economic performance will define the nature of the price. The business will incorporate the feedback from the customers and the demand and supply equilibrium to determine future prices. Furthermore, the firm will focus on the accessibility of UninoxComp across the global regions as well as promotional services that will enhance the sales performance through marketing capabilities (Pratono and Mahmood 2015). A part of a direct consultation, the marketing team will consider the social media approach to reach more customers. The firms website under the products section will offer the description of UninoxComp such as the features and the usability. Through the companys website, the clients will be in a position to make an order in the form of purchase request where they can choose the option they prefer. For electronic manufacturers such as the computer-engineering firms across the globe, a representative will assist in delivery through online access within the other regions and physical delivery within the areas where subsequent office branches for the company are set. Since UninoxComp is a technical product offered at lower cost, a direct access to the brand will red uce the cost of production as well as protecting the ownership. The online transaction between the client and the sales department of the firm will be the preferred option. The target for the enterprise is the global market; therefore, the activities meant to access, acquire, and retain the targeted customers will be intensified through online promotions. Promotion and Communicating Value The process of product promotion is complex to undertake especially when the product in new in the market. However, a strategic approach guarantees the success of the firm based on long-term success (Hillebrand et al. 2015; Van Herpen et al. 2011). Therefore, it is essential for corporate companies to ensure that they integrate the needs of the customers as well as setting mechanisms that will gather, evaluate, and apply the feedback for the sake of product improvement (Corley, Jourdan, and Ingram 2013; Van Triest et al. 2008). The Clarinox management will consider a diversified approach to marketing UninoxComp. The firm will use direct communication where the company will contact manufacturing firms seeking to integrate an external operating system within their manufactured products. Such a move has always been part of the strategic approach of the company. Finding a collaborative approach through essential computer manufacturers will assist the firm to establish an indirect link wi th the customers who will purchase the associated computer gadget. On the other hand, the company will use the media approach to informing the public of the existence, use, and access to the product. The major component of the media promotion will focus on the viral Internet-based advertisement across the accessible website for different firms. The business will employ the Google Inc. advertisement services, which has proved a wider coverage across the global dimension. The use of social media platform has become part of the modern trend in corporate marketing (Baethge, Klier, and Klier 2016). The firm will, therefore, incorporate the social media avenues to reach more customers through an informative and persuasive approach. Therefore, the company will use the Facebook fun page to popularize UninoxComp. The firm will also integrate the use of Instagram, Skype, and Twitter to communicate the existence of the new product to potential clients. Moreover, the business will use the official website as part of the essential tool for customer feedback, com munication, and inquiries. Thus, the media will also cover a greater part of the promotional needs associated with UninoxComp. Furthermore, the management will consider the effect of Corporate Social Responsibility as the tool for building the reputation of the firm and the product. The use of CSR has been one of the essential strategies and commitments of firms that have assisted in creating the image of brands of a company. The organization is currently running several CSR programs, but it will consider initiating another program with the full sponsorship of the revenue made from UninoxComp sales. The focus of the communication approach and product promotion will be to inform the customers of the essence of using a unified operating system for a computer application. The firm will dwell on the capacity of UninoxComp to solve the challenges associated with the running of hardware whenever there is the need to execute different system application that is OS biased. Besides, the anticipated level of sales and revenue target will also characterize the product promotion activities. Nevertheless, the marketing t eam will also focus on collecting the customer feedback, which will be instrumental in improving UninoxComp architectures and usability through regular system upgrades. Budgeting Overview and Projections Table 1: Summary of Budget Allocation for the First Four Quarters of Product Launch Budget Factor Description Cost (4 Quarters in $) Product Designing and Development The cost includes the process of developing the product as well as setting up the software versions 25,000 Product Piloting, Testing, and Initial Operability Research The cost involves market testing within the Australian market and the collection of the necessary feedback for product improvement 6,000 Official Website Upgrade The upgrading of the website to include the new product and its features 3,000 Social Media Upgrade The inclusion of the advertisements associated with the product 3,500 Direct Product Promotion and Advertisement The cost involves the direct consultations with potential firms and individuals where necessary 9,500 Corporate Social Responsibility program for the product Establishment of community-based support program 90,000 Market Performance Monitoring and Evaluation The cost associated with an intermittent research to evaluate the market performance of the firm and the product after the third quarter 12,000 TOTAL 150,000 Fig. 2: Anticipated Sales for the First Four Quarters of Product Launch (in Millions) References Arasti, Z., Zandi, F. and Bahmani, N., 2014. 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